Frequently Asked Questions
General
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What types of businesses do you work with?
We primarily work with small to medium-sized businesses that are looking to enhance their digital presence and marketing efforts. Our services are designed to be flexible, catering to both startups and established businesses that need cost-effective, results-driven marketing solutions.
Do you offer standalone services, or must I take a full package?
Our core focus is integrated marketing solutions, which means most of our services work best as part of a package. However, some individual services, like PPC management or content creation, can be provided separately depending on your needs.
How do you determine pricing?
Our pricing is based on the level of service, scope of work, and ad spend (where applicable). We offer tiered packages to provide flexibility and ensure businesses of all sizes can access professional marketing services.
What is the typical contract length?
For most services, we require a minimum 6-month commitment to allow time for strategy execution and results tracking. Some services, such as web design and one-time creative projects, may operate on a per-project basis.
Do you offer performance guarantees?
While we apply proven strategies and best practices, results depend on various factors such as industry competition, budget, and market trends. We focus on data-driven optimization to continuously improve performance, but we do not guarantee specific ROI figures.
Digital Marketing
What’s the difference between PPC and performance marketing?
PPC (Pay-Per-Click) refers to ads where you only pay when someone clicks (Google Ads, Meta Ads, etc.), whereas performance marketing includes broader paid digital strategies such as retargeting, programmatic advertising, and conversion-based ad models.
How much should I spend on digital ads?
The right budget depends on your goals, industry, and competition. We generally recommend a minimum monthly spend of R5,000 for small businesses and R10,000+ for growth-focused campaigns. Our packages come with pre-defined ad spend limits to ensure cost control.
What platforms do you manage ads on?
We manage campaigns on Google Ads, Facebook & Instagram Ads, LinkedIn Ads, YouTube Ads, and programmatic ad networks.
Can you help with SEO?
Yes! We provide on-page SEO, technical SEO, and content-based SEO strategies to improve your organic rankings. However, SEO is a long-term strategy, and results typically take 3-6 months to materialize.
What does your email marketing service include?
Our email marketing service includes email strategy, campaign design, automation setup, and performance tracking. We optimize email sequences for lead nurturing, promotions, and engagement.
Web Development
Do you build websites from scratch?
Yes, we design and develop custom websites for small and medium businesses, using platforms like WordPress, Joomla, HubSpot CMS, and HTML-based solutions.
Do you offer eCommerce website development?
We do basic eCommerce setups using WooCommerce, Shopify, and similar platforms. For highly complex or custom-built eCommerce solutions, we collaborate with specialist developers.
What’s included in your hosting and maintenance service?
Our hosting and maintenance package includes secure hosting, regular updates, security monitoring, performance optimization, and backups to keep your site running smoothly.
Can you help with SEO?
Yes! We provide on-page SEO, technical SEO, and content-based SEO strategies to improve your organic rankings. However, SEO is a long-term strategy, and results typically take 3-6 months to materialize.
Can you integrate my website with a CRM or automation tools?
Yes, we specialize in integrating websites with CRM platforms (e.g., HubSpot, Zoho, Salesforce) and automation tools to create seamless customer workflows.
Creative Services
What types of video production do you offer?
We produce corporate videos, brand ads, event coverage, product showcases, and training content. Our video production services focus on high-impact brand marketing.
Do you provide scriptwriting and voiceovers?
Yes, we offer full scriptwriting, professional voiceovers, and post-production services for video projects.
What’s included in your content creation service?
We create written, visual, and video content aligned with your brand’s strategy, including blog posts, social media content, ad creatives, and website copy.
What makes your graphic design services unique?
Our design approach is focused on bold, brand-centric visuals that enhance recall and differentiation. We prioritize creativity and strategic alignment over generic design work.
Research & Analytics
What kind of competitor analysis do you provide?
We conduct in-depth competitor analysis, covering web traffic, audience sentiment, ad strategies, and brand positioning, presented in structured reports for decision-making.
What is sentiment analysis, and why is it important?
Sentiment analysis helps brands understand how customers perceive their competitors by analyzing public reviews, social media discussions, and brand mentions.
How does your data analytics service work?
We collect and interpret website, ad, and customer data to provide actionable insights, helping businesses improve marketing performance and customer engagement.
Small Business Services
What’s included in the Small Business Services package?
This package includes affordable PPC management, social media marketing, web design, and content creation tailored for small businesses that need premium marketing at a budget-friendly rate.
How does this package differ from your full-scale services?
The Small Business Services package is a scaled-down version of our premium services, with simplified ad campaigns, pre-designed website templates, and limited but effective marketing support.
How much does the Small Business Services package cost?
Our pricing is structured to be affordable for startups and small businesses, with tiered options based on ad spend, website needs, and content requirements.
Working with Us
How do I get started?
Simply contact us via our website, and we’ll schedule a consultation to discuss your needs, budget, and business goals. We then recommend a tailored strategy for you.
How do you measure success?
Success is measured through KPIs like lead generation, engagement rates, conversion rates, and ROI tracking. We provide regular reports and insights to show progress.
Can I cancel my service at any time?
For monthly retainers, we require 60 days' notice before cancellation. Fixed-term projects and annual contracts may have different terms, which are outlined in our SLA.
What industries do you specialize in?
We work across various industries, but our expertise is strongest in food & beverage, retail, corporate services, and entertainment sectors.
Do you offer white-label services for agencies?
Yes, we partner with agencies and businesses looking to outsource marketing services under a white-label agreement.
How often do you report on performance?
We provide monthly performance reports for ongoing services, with optional weekly updates for high-budget campaigns or strategic initiatives.
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